After sending an open transaction, it will take around 6 hours for bidding to open. You will have around 5 days to submit a bid before bidding closes.
Send bid (150 is an example bid amount and 500 is your blinding mask, see documentation): ./bin/hsw-cli rpc sendbid NAME 150 500
You should set a very high blinding mask as it can dissuade people from outbidding you, the blinding mask is public, you will reveal your actual bid after bidding closes. Choose whatever bid and blinding mask you think makes sense for you. Note that the bid is a "Second-Price Auction", meaning setting a higher value will not result in higher payment unless there is someone else willing to pay that amount.
-Reveal bid (YOU MUST REVEAL AFTER BIDDING IS CLOSED WITHIN 10-BLOCK-DAYS OR YOU WILL LOSE YOUR COINS, SEE DOCUMENTATION): ./bin/hsw-cli rpc sendreveal NAME
+Reveal bid (YOU MUST REVEAL AFTER BIDDING IS CLOSED WITHIN 10-BLOCK-DAYS OR YOU WILL LOSE THE COINS YOU ALLOCATED TO BID FROM THE sendbid TRANSACTION, SEE DOCUMENTATION): ./bin/hsw-cli rpc sendreveal NAME
If lost auction, refund coins back to yourself: ./bin/hsw-cli rpc sendredeem
Get a list of all names and the current state: ./bin/hsd-cli rpc getnames
See the documentation on more commands, such as renewals which must be made at least every two years.